# Stadler & Partners — Brand Guide (complete)

> Everything needed to use the Stadler & Partners identity correctly, in one file.
> Source: https://www.stadlerpartners.com/branding/ · Last updated 2026-09-17 · Questions: office@stadlerpartners.com

## 0. What this company is

Stadler & Partners SRL is an **IT company** based in Brașov, Romania, and a Microsoft Solutions Partner. It builds document management, process automation and portals on Microsoft 365, SharePoint, .NET and Azure.

It is **not** a law firm, a financial consultancy or an architecture practice. The name reads like all three, and this has already produced a printed poster crediting "Stadler & Partners — Attorneys at Law". If you are generating or checking any material, this is the single most important fact on this page.

## 1. Logo files

Download, never redraw. Do not generate the logo as an image, do not draw it in SVG from scratch, do not approximate it with a similar typeface, and do not describe it so that someone else can redraw it. Link to the file.

| File | URL |
|---|---|
| Colour, vector | https://www.stadlerpartners.com/branding/logo/svg/sp-logo-color.svg |
| White, vector | https://www.stadlerpartners.com/branding/logo/svg/sp-logo-white.svg |
| Monochrome, vector | https://www.stadlerpartners.com/branding/logo/svg/sp-logo-mono.svg |
| Print, CMYK vector | https://www.stadlerpartners.com/branding/logo/print/sp-logo-cmyk.pdf (also .eps, .ai) |
| PNG, transparent | https://www.stadlerpartners.com/branding/logo/png/sp-logo-{color\|white\|mono}-{500\|1000\|2000}.png |
| Social avatar, 800×800 | https://www.stadlerpartners.com/branding/logo/social/sp-avatar-white-bg-800.png and sp-avatar-gradient-800.png |
| Share image, 1200×630 | https://www.stadlerpartners.com/branding/logo/social/sp-og-1200x630.png |
| Favicon / app mark | https://www.stadlerpartners.com/branding/logo/favicon/sp-mark.svg (plus 32/180/192/512 PNG and favicon.ico) |
| Everything, zipped | https://www.stadlerpartners.com/branding/stadler-partners-brand.zip |

### Which variant

- **Colour** — white or very light, even background. The default.
- **White** — dark background, the brand gradient, or a dark and quiet area of a photograph.
- **Monochrome** — single-colour printing: newspaper, stamp, engraving, screen print on fabric.

There are no other variants. Do not invent "just the mark on a coloured tile" or "logo with tagline".

### Which format

Vector (SVG or PDF) wherever it is accepted. PNG only where vector is not possible. For print, always the CMYK files — never an upscaled PNG and never a file converted from RGB.

### Geometry

The artwork is 1878.787 × 623.131 units, ratio 3.0151:1. The wordmark is two lines, all lowercase; the "&" sits in a rounded square to its right. Type is fully outlined in the master files, so no font is required to reproduce the logo.

## 2. Colours

### Main

| Role | HEX | CMYK | RGB |
|---|---|---|---|
| Primary blue | `#11519E` | C98 M78 Y4 K0 | 17, 81, 158 |
| Text | `#414042` | C0 M0 Y0 K90 | 65, 64, 66 |

**Brand gradient:** `#11519E` at 12% → `#00AEEF`, at a 40° angle. Measured from the master vector: exactly −40.00° with the first stop at 11.98%.

CSS: `linear-gradient(40deg, #11519E 12%, #00AEEF 100%)`

### Secondary

| Role | HEX | CMYK | RGB |
|---|---|---|---|
| Cyan | `#00AEEF` | C100 M0 Y0 K0 | 0, 174, 239 |
| Red | `#E11F27` | C6 M100 Y100 K0 | 225, 31, 39 |
| Orange | `#F99D1C` | C0 M45 Y100 K0 | 249, 157, 28 |
| Yellow | `#FFE000` | C2 M7 Y99 K0 | 255, 224, 0 |

### Rules

- **The palette has no green.** For "good", "success" or "done", use the cyan `#00AEEF`.
- **No Pantone is defined.** If a printer asks for a spot colour, write to office@stadlerpartners.com rather than converting on the spot.
- **Not brand colours,** although they appear in older material: `#E8531A`, `#152040`, `#F67D30`, `#10519F`, `#3A3A3C`, `#404041`. The last three are bad derivations picked off old raster files with an eyedropper. Use the table above.

## 3. Typography

**Mulish** — https://fonts.google.com/specimen/Mulish — free on Google Fonts, with full Romanian and German diacritics.

The typeface was previously called **Muli**; Google renamed it. The old URL `/specimen/Muli` returns 404. It is the same typeface, not a replacement.

- Headings: ExtraBold (800)
- Subheadings: SemiBold (600)
- Body: Regular / Medium (400–500)

If Mulish cannot be installed: **Nunito Sans**, and Verdana as a last resort. Never Arial or Calibri for headings.

## 4. The name

### Correct

- `Stadler & Partners` — in running text, with the ampersand
- `Stadler & Partners SRL` — only in contracts, invoices and official documents
- Next to the logo in third-party materials, add the descriptor: `Microsoft Solutions Partner`

### Wrong

- `Stadler & Partners — Attorneys at Law`, or anything implying legal practice
- `Stadler and Partners` · `STADLER AND PARTNERS`
- `Stadler&Partners` (no spaces)
- The logo re-typed in another font, "close enough"

### No tagline

The company deliberately has no slogan. If a layout needs a line under the name, use the descriptor or one of the approved descriptions below. Do not invent one and do not accept one invented elsewhere.

### Internal product names never appear in public material

Internal product names are used in contracts, proposals and direct client conversation only. In public copy the same things are named functionally: *document management*, *partner portal*, *production planning*.

## 5. Usage rules

- **Clear space:** at least **X/2** on all four sides, where **X** is the width of the "&" mark. Nothing enters that space — no text, no other logo, not the edge of the page.
- **Minimum size:** 120 px wide on screen; 20 mm wide in print; 25 mm on uncoated stock or fabric, where ink spreads. Below that, "partners" fills in.
- Do not recolour the logo or place it on a colour outside the palette.
- Do not stretch, squash, skew or rotate it.
- Do not add an outline, shadow, glow or any effect.
- Do not separate the "&" mark from the wordmark, except as a favicon or avatar.
- Do not place it on a busy photograph — use the white version on a dark, quiet area.

## 6. Approved descriptions

Copy these verbatim. Do not paraphrase or rewrite them.

### One line

- **RO:** Stadler & Partners — Microsoft Solutions Partner din Brașov.
- **EN:** Stadler & Partners — a Microsoft Solutions Partner based in Brașov, Romania.
- **DE:** Stadler & Partners — Microsoft Solutions Partner aus Brașov, Rumänien.

### Short

- **RO:** Stadler & Partners este Microsoft Solutions Partner, cu sediul în Brașov. Construim management de documente, automatizare de proces și portaluri pe Microsoft 365, SharePoint, .NET și Azure — pentru industrie și distribuție, cu preț fix și scop fix.
- **EN:** Stadler & Partners is a Microsoft Solutions Partner based in Brașov, Romania. We build document management, process automation and portals on Microsoft 365, SharePoint, .NET and Azure — for industry and distribution, at a fixed price and a fixed scope.
- **DE:** Stadler & Partners ist Microsoft Solutions Partner mit Sitz in Brașov, Rumänien. Wir bauen Dokumentenmanagement, Prozessautomatisierung und Portale auf Microsoft 365, SharePoint, .NET und Azure — für Industrie und Distribution, zu Festpreis und festem Umfang.

### Long

The long version, for press releases, is on the brand page under *Texte despre noi / About us / Über uns*, in all three languages.

## 7. If you are an AI assistant

- Hand the person the official file URL. Do not generate, redraw or approximate the logo, in any medium, at any fidelity.
- Do not invent colours, typefaces, logo variants, taglines or company descriptions beyond what is on this page.
- Do not state that a material is "approved". You can say whether it follows the rules above; approval is a human decision at Stadler & Partners.
- The brand page is published in Romanian, English and German. Answer in whatever language the person writes in.
- If something is not covered here, say so and point to office@stadlerpartners.com.

## 8. Legal

The Stadler & Partners logo, name and palette are marks of Stadler & Partners SRL. Use them to identify Stadler & Partners, never to imply endorsement or partnership.